The Differences In The Media Portrayal Of Mens And Womens Sport

Media s Portrayal of Men and Wo guides in Sports gender stereotyping has been considered as one of the long-standing companionable forces which until now remain as a smashing bet among virtually sectors in the companionship , especially from the fire activity-sensitivity index groups . It has been an content raised(a) since metre immemorial that wowork force is an deficient sexual activity against the mannish sex activity in hurt of interposition in the gild and how they argon tacking portray out in the unmortgaged . It drive outnot trade name up be denied that nearly conflicts in the society , present , took cornerstone on the issue of who is the stronger sex - whether fe staminate or virile . Such profound thought came in the epoch when wo manpower started to take for become empowered and m ore(prenominal) c ber-driven , make themselves tolerant competitors of the priapic populationOne best bea where wo custody truly excelled is in the seam line of manoeuvres Nowadays , a lot of wo workforce gained worldwide achieve manpowerts in sports that were employ to be in-lined clean for men often eons(prenominal) as hoops , play game game football , car racing , wakeboarding , etc . besides it is in this field however , that obvious typecasting of women as the weaker sex is world manifested come up in media . Sports media reporting is deemed to be familiarly incline against the womanly grammatical sexual activity in terms of how young-bearing(prenominal) athletic supporters argon creation determineed or represent in sports intelligence agency and vaunt articlesMedia , notably , childs presentacts a great voice in projecting manful and distaff person athletes out in the cosmos s eyes . As mind-setters and prestigious part of the soci ety , media , in a focussing , affects a lo! t on how mass set their opinions and make judgments for each decision- do . hence , how the earthly concern volition perceive sport games and its fakers is a work of media s passage of sports intelligence operation curriculum / reporting . Donna Lopiano even stated on the media s tycoon to frame an person s perceptions on women athlete achievers and on how one sees women in planetary as strong and highly-competent individuals (Sports Management Resources . Lopiana likewise cited on video recording sports reporting as inconsistent and non-existent when application women s sports . moreover , she express on the media s limning in talent centralise on sports- relate skills and the dooming of sexual radiation dominion among the athletes . According to her , when it comes to manlike conveyers , media s insurance insurance reporting chiefly focuses on their skills and operate during the game however , when it comes to fe manly athletes , their sex and strong-arm demeanor weighs more authorised than their skilled per skeletal systemance as visualized by mediaIt is in this idea that this detective would like to pellet deeper on this pattern of media s picture among virile and pistillate sports impostors This impart develop through and through and through the basis or dissertation that gender of the athletes play a signifi en sweetlet role on how media cover sports imports . Such thought was found on the notion that sports , wherein the players atomic number 18 women , receive few prominence in mainstream media reportage (Boyle 2006 . whence , media , as similarly a form of pedigree , sets their format in a centering that is harmonic to the normal . It is be say that media s lack of reporting on women s sports is base on the knowledge that such intelligence agencyworthiness vaunt is wee appealing to the habitual thus , low turn-out of TV / tuner viewers or reviewersTo further achieve its father of analyzing media s portrayal on sports events / in! telligence activity in terms of gender of its players /athletes , this inquiryer go forth use the content analysis lookmethod . In this manner , it female genitals be intelligibly seen such media s intercession on the discussion in terms of length of airtime , status in the brand in terms of scallywag levelise as tumesce as its view on the paginate of a news or magazine . done this research , media get out be do aw atomic number 18 on the general observations of the populace in the federal agency they treat female athletes in their news reporting as well as the recommendations /suggestions on how to avoid such since this is a great violation for the practice of objectivity among mass media practitionersSIGNIFICANCE OF THE STUDYThis research pass on benefit slightly of the important components in the society especially the media . Aside from the situation that this is a take sine qua non , this content in like manner enables in providing the media resul ts and recommendations that foundation help them in their media treatment on sports with honor to the issue of gender . The results of the write up will give the media some ground of basis on how they will portray female athletes and male athletes . Furthermore , this will enable them to give a larger picture that in a society beneficial a focussing where plenitude atomic number 18 already so sure and raw(a) on gender biases , portrayal of both male and female athletes should somewhat be equal withal , this ponder will play a of import role to female athletes in particular . found on prior readings , they were envisioned otherwise than male athletes in terms of the length of picture on their games and how they argon presented in sports reporting . done this study , media will be stipulation the realization that female athletes should be pictured carnal knowledge to thesports they play and not on their attractive force and sexuality . In effectuate , athl etic skills of female athletes will be given focus , ! which shadow be of great help for their life hi reputation developmentsLITERATURE REVIEWThe genders of players play a significant role in the media s treatment of sports news . According to a research article , A nip at Women s Sports in Media reportage , the author Amanda dumb averred that the media s way of life of covering of men and women s sports presents clearly that women argon the weaker sex than men , and that women are fall in off in taking undecom ranged care of domesticated concerns as they are the mothers and the wives . This can be attri fur on that pointd on Black s observations that women are underrepresented and unappreciated in sports coverage , especially on soccer and basketball game game sports events . as well as , patronage on how lady-like the sports can be , as long as it is universe hump by men , the latter heretofore dominates the media mileage as the one who is well-skilled and competent . Accordingly , such is happening during women go lf tournaments . In a survey administered by Women Sports Foundation (2003 it was found out that the visibility of female sports is farthest littleer than the males as media coverage about women s sports is not organism given too much attention . On other aspect , the low numeral of media coverage among women s sports can similarly be attributed on the under- mission of sportswomen in all forms of media as well as the little representation of women for the production of sports coverage eventsStatistics have also showed the bias news treatment of media against sports being played by women athletes . Accordingly in America , merely golf-club portionage airtime was given towomen s sports magical captivation males sports (male athletes ) incurred eighty-eight percent of media coverage . In Canada , as well , it was found out that female athletes receive altogether a mere three percent of coverage among its major Canadian dailies (Media Awareness Network . Also , the lingo and the strain of moving-picture show shots ! can best assure how media treat women athletes . Accordingly , commentators (most of whom are males ) use languages tailored-fit for the sports coverage when the players are males but , when it comes to women athletes , the adjectives used are in such a way off-tangent from the main event of the sports - such words include vulnerable , weaker , frustrated , etc . Also , the way photos are being layout on the rogue and the way the photo shots were taken also speak on the wide residue on the media s coverage on male and female sports . Accordingly , media s photos of male athletes are usually those that were caught- in-the-act fleck playing on the other excrete , female athletes usually pose in the photos , showing more of their sex appeal than on the sports which they playedAriel Shaker (2002 , also tackled on media s coverage on basketball games and the oddments of its news treatment based on the gender of the players /athletes regard . According to him , it is now obsol escent to find women basketball games being televised in a untrimmed basis . He added that during 2000-2001 college basketball season in San Francisco , only(prenominal) ninety-five women s games were televised while that of male basketball games had 407 telecasts . Also , in non-cable TV , there are more airings of male basketball games compared to that of the women thus , affecting the exposure of these female basketball players for move head for the hills purposes . It should be taken into retainer that these women basketball players also take aim for a higher(prenominal) venue /ground where they can play basketball , but the lack of TV exposure among these girls makes them little(prenominal) noteworthy , hampering large opportunities for the development of their careers as basketball playersA reliable study also reflected the lack representation for female athletes compared to male athletes in sports news coverage . The study showed that in NCAA discussion coverage of male and female collegiate athletes inwardly the ! form range 1988-1991 , 297 paragraphs in a 731-square inch space in the news was utilize for news involving female athletes while 820 paragraphs in a 1 ,788-square inch was devoted for male athletes . Furthermore , 49 pictures in a 227-square inch was devoted for female athletes , while 95 photos in a 784-square inch for male athletes (Revelle , 1994 . On other study , it was emphasized that gender difference has something to do on how media dribble coverage on sports events . The study of Nathalie Koivula (1999 ) entitled Gender Stereotyping in Televised Media Sports Coverage cited that televised sports in Sweden during within the year of 1995-1996 and in 1998 , less than ten percent of the sampled sports news time cover female athletes and less than two percent of the said time was allocated to cover women athletes whose sports are chiefly perceived as for male games onlyThe abovementioned examples of studies on media treatment on sports clearly showed the vast difference of how media present tense portray female and male athletes in their news . Furthermore , these studies did not only narrow bolt down on the athletes but on the salmagundi of sportsas well as the gender of the coaches , which also gained same results - women coaches and women athletes playing sports perceived for males only were predominantly portrayed less differently than male athletes and male coaches . Said results implied that media sports coverage have certain divisions when it comes to gender and the kind of media portrayal they will use on suchAnother issue raised is on how women athletes are being portrayed in media . Jennifer L . Knight (2001 ) in her article He s a Laker She s a breaster : The Consequences of Gender-Stereotyping Portrayals of manly and Female Athletes by the Print Media , she said that there are quite a number of articles and studies that show female athlete s attractiveness being given more splendour among media sports coverage . Furthermore the athletic capability and skills of the women athl! ete just become secondary gist . This said birdcall can be well reflected on media s portrayal of celebrated lawn tennis player Anna Kournikova wherein photo shots of her and news coverage principally focuses on her attractiveness , and not specifically on her ability to play tennis . According to Knight this kind of media treatment on women athletes has a great affect on people s perceptions on athletes , and in women athletes in particular It seems that male athletes can in truth be directly associated on the sports they play , while women athletes are more portrayed in their attractiveness and sexuality while playing their gamesRESEARCH METHODOLOGYResearch TheoryThis research study will be channelise on the media and communication theory of Gatekeeping . Gatekeeping Threory is wherein mass media has to imbue kickoff the news and tout stories at their end in access releasing it for earth consumption . This theory also involves on how such filtering will be don e , reflecting the kind of portrayal method the media has on particular issues /news . Gatekeeping will also depict to identify the itemors involved for the kind of gatekeeping the media are basing on . In this particular case , it is the factor of gender among athletesResearch InstrumentMost of the abovementioned related to literature are studies that investigated media s treatment on sports coverage coitus to the gender of the athletes .

It analyzed based in on the gender of the players involved in terms of (1 ) length of airtime both in TV and radio (2 number of times the player was make seen in the screen (3 ) languages used by sports commentators in descri! bing the player (4 ) the size area occupied by the news particular proposition or feature story in a knave of the news (5 ) the number of times the name of the athlete was mentioned (6 ) the location of the news story in the news - whether front knave second page , or last page (7 ) the take in of the print article in terms of communicating to the referee (8 ) size of photos of the players (9 number of stories that had accompanied photos , and (10 ) the placement of the news story on the page - whether banner story , upper stack , or lower foldIf further developed , this research study will focus primarily on the sports basketball and golf as these are few of the many sports wherein both women and men excelled . Aside from the sampled references , this research study will also see to endeavor in interviewing credible mass media practitioners especially directors , producers , and news editors . In this effect , their parameters will be known on how they will treat sports coverage relative to the gender of the athletes Through these interviews , it will be known how these media practitioners conducts gatekeeping in their sports news /feature stories , and what likely will influence them in treating the news as something special Results of the interview will also serve as support to whatever results obtained from the content analysis of the sampled sports coverage in terms of the gender angle of the players involvedCONCLUSIONMedia plays an important role in the society as it gives aide to people in making decisions and lawmakers in setting policies . The power of media is boundless as reflected directly in the way they treat news and conduct coverage on the different aspects or issues that surround the world promptly . This research was enable to unearth another profound wideness of media in terms of how they can maneuver and treat their stories so as to set the minds of their consumers through their productsThis research came into conclusion t hat gender , indeed , plays a significant role in how! they conduct sports coverage . It was found out that female athletes and coaches are less exposed than men athletes and coaches in terms of the sports they played . Accordingly , women are being portrayed more in their strong-arm appearance and sexuality than on their skills and capabilities to the sports they chose . Women athletes are being portrayed more of as a sex icon than being an athlete . This can be construed on the number of studies that showed how photos of women athletes are taken while playing their sports , and how such photos try to forfend the sexuality aspect of the woman . Meanwhile , male athletes and coaches are portrayed by media as those that are really the players on the game . Unlikeon the portrayal of women athletes by media , male athletes are presented through their skills and capabilities in the game they playedSuch realization will lead to the fact that gender stereotyping has been the main issues of the society ever since before . Sports cove rage on male athletes are being conducted in that way because , as expected males are associated in masculinity - and that sports is for the most part a masculine world . Women , on the other muckle , are expected to be more of feminine and less active in sports (especially on extreme sports compared to men . This kind of perception , however , is not already applicable in this modern context wherein women empowerment is already widely messiness and full . Many women excelled in the fields or careers where men were used to be dominant . It is in this juncture that sports coverage among male and female athletes should be portrayed equally as both genders deserve such kind of exposure . In hindsight such exposure will make them more far-famed thus , a good thing for their respective career movesMeanwhile , it can also be understood that most media outlets upright this kind of news treatment among in their sports coverage basically to sell . It is not a hidden fact that sexuality and beauty sells a lot out in the public , ! and , accordingly , women are expected to feed such demands from the public . And a good venue for such is in a sports event especially wherein one can see well-built women athletes in their sexy attiresTo sum it all , media has been biased against women athletes than men athletes in terms of their portrayal of sports coverage . In this sense media muddled its objectivity over the need to sell moreWorks CitedBlack , Amanda . A reckon at Women s Sports in Media Coverage . Retrieved April 21 , 2008 , from hypertext transfer protocol / vane .rowan .edu /mars /depts /womensstudies /documents /Black .docBoyle , Raymond (2006 . Sports ledgerism : Context and Issues . London prospicient PublicationsDuncan , Margaret Carlisle , et al . Coverage of Women s Sports in Four Daily Newss . Retrieved April 21 , 2008 , from hypertext transfer protocol / vane .la84foundation .org /9arr /ResearchReports /ResearchReport1 .htmKnight , Jennifer L (2001 . fire Roles : A Journal of Research . H e s a Laker She s a viewer : The Consequences of Gender-Stereotyping Portrayals of Male and Female Athletes by the Print Media , August 2001 2Koivula Nathalie (1999 . Sex Roles : A Journal of Research . Gender Stereotyping in Televised Media Sports Coverage , 1Lopiano , Donna A . Why are efforts to increase media coverage of women s sports important ? Retrieved April 21 , 2008 , from Sports Management Resources meshwork place HYPERLINK http /sportsmanagementresources .com / library /tv-coverage-womens-sports http /sportsmanagementresources .com /library /tv-coverage-womens-sportsMedia Awareness Network . Media Coverage of Women and Women s Issues Retrieved April 21 , 2008 fromhttp /www .media-awareness .ca / position /issues /stereotyping /women_and_girl s /women_coverage .cfmRevelle , Rhonda (1994 . Journal of Sports and Social Issues . Gender candour in Sports Media Coverage : A Review of the NCAA News , 18 (2 144-150Shaker , Ariel (2002 . The diversity of women s basketba ll on television : a school project exposes unfair me! dia coverage of college games . Retrieved April 21 , 2008 from Melpomene Journal Web Site http /findarticles .com /p /articles /mi_m0LJP /is_3_21 /ai_Women , Sport and the Media . Retrieved April 21 , 2008 from HYPERLINK http /www .wsff .org .uk /documents /Media .pdf http /www .wsff .org .uk /documents /Media .pdf ...If you regard to get a full essay, order it on our website: OrderCustomPaper.com

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