PEPSODENT

Marketing presentation-PEPSODENT Changing face of the Indian consumer          more(prenominal) aware and selective         Has faster dynamic c any for and habits         Increased ability to spend on a wide range of products         availableness and willingness to use credit         Quality conscious          raw consumers are specially damage sensitive. A company which was established retention all these in thinker with a vision croak to demoralizeher everyday needs of people everywhere was Hindustan lever special(a) or HLL as we all k straight. A few fast facts whatsoever the company:         Indias largest fast paltry consumer goods company         30 power brands          crest in home and personal care, foods and beverages.         About 40000 employees.         1931- Unilever registers company in India - Hindustan Vanaspati Manufacturing Company         1956 - HVM, LBIL, UTL merge to form HLL         1996 - HLL and BBLIL merge         1998 - Ponds India Ltd merges with HLL         2001 - toil shakthi HLLs partnership with rural self-importance help groups         2003 - Launch of Hindustan prise Network. Explain the business structure sounding into the slide. Categories and brands: Include soaps, detergents, household, oral, skin, hair care, deodorants, Colours, beverages, foods, preparedness oils, ice creams, health care, confectioneries and communicate marketing.

Introduce the 4ps Product Price Promotion Place Product - Tooth Paste Brand portfolio - Pepsodent regular Pepsodent 2 in 1 Pepsodent G Price: Pepsodent veritable(a) - Triclosan + Sodium Fluoro Phosphate + atomic number 20 Glycerophosphate. 40g -Rs.10 80g - Rs.20 175g - Rs40. Pepsodent 2 in 1 - Silica + Sorobil + Triclosan + Sodium Fluoro Phosphate 50g - Rs.19 Pepsodent G 100g - Rs 40. Pricing strategies *Penetration 32 per penny of toothpaste demand originates from rural areas 68 per cent coming from urban areas Rs 500-crore tooth demolish market depends almost unaccompanied on rural demand. now we want 50 per cent of our sales from our rural turnover. Understanding the capacity of rural area, it... If you want to get a full essay, pluck it on our website: Ordercustompaper.com

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