Marketing plan

1.0EXECUTIVE SUMMARYSR & international ampere; CKV Sdn Bhd is a licensed in-bound tour hustler and is specialize in providing river read and Bed & breakfast (B&B) services beside the Klias River, Beaufort District, set(p) 120KM from Kota Kinabalu, Sabah. The companion offering contrastive river canvas packages for tourists to see the archaic luggage compartment monkey, fireflies and umpteen otherwise wildlife?s along the Klias River. The Company has set up a motel beside Klias River which consists of disco biscuit leaf node rooms with a breathless view of the river. Beside that, the club has constructed a jetty complex and acquires some(prenominal) high provide cruise boats for providing river cruise service to its customers. The motel is outflow by Shankar, a young entrepreneur who is having Master breaker point in touristry and hospitality from Open University Malaysia and Ka Vun, who is having Master tip In line of filiation Administration from Open University Malaysia. twain of them seeing the opportunity in tourism industry which having hawkish advantages over other industries in Malaysia. The opportunity exists for few reasons:1.Tourism is a growing industry. Malaysia government is tapping the electromotive force of eco tourism to woo hostile and domestic tourists. 2.The Mangrove ram Reserve at Klias Wetlands and Klias River is gamey with wildlife, birds and its large population of body monkey is fast enough the latest ecotourism destination in Sabah. On top of this, the fit along Klias River is simply beautiful and irresistible. 3.Mr.

Shankar, who has vast experience in hotel and hospitality management providing sick personal service to tourists and escort customers having excellent stay in our Motel. 2.0SITUATION ANALYSISThe tourism industry, especi eithery in Sabah, has been booming despite the many an(prenominal) natural disaster much(prenominal) as tsunami and bird influenza that has affected the South eastern Asia region. Tourists have been flocking to Sabah due to its unparalleled eco-related places... the report carries all rough the marketing plan of the ships company including the advertising bud collapse offs, yearly tourism revenue enhancement and other expenses and how the fellowship manages all of the funds for its marketing plan. precise useful If you want to get a full essay, order it on our website: Ordercustompaper.com

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