Taj Mahal Tea Prokect

TAJ MAHAL TEA [Type the document subtitle] Meera INTEGRATED MARKETING COMMUNICATION ejection TAJ MAHAL TEA Submitted to: Professor Keyoor Purani| IMC parting A Group 5| | Group Members:| | Meera Annam Baby| PGP/14/38| Akshata V M| PGP/14/132| Monica Pachori | PGP/14/151 | Nitish Raj Subarno | PGP/14/155| Priyanka Bakshi | PGP/14/166| Rohit Nath | PGP/14/172| * Table of Contents 1. Introduction to tea effort in India4 Major Players:4 2. Taj Mahal Tea4 Hindustan Unilever5 Product immingle5 3. Positioning of Taj Mahal Tea5 Brand Elements6 Points of Parity6 organise depth psychology of Taj Mahal Tea6 4. Consumer Behaviour Trends6 5. Analysis of Campaigns and Promotions7 Advertising effect:7 heart SOURCE:7 Criticism of pickaxe of Celebrity8 MESSAGE greet:8 Tag Lines Used:9 Evolving Creative Strategy:9 Current television recipient Commercial for Taj Mahal Tea:9 c ross ad for Taj Mahal Tea10 ingrain Advertisement:11 Hoardings for Taj Tea Trail Campaign:11 MESSAGE meat:11 Media Vehicles:12 6. Other unified Marketing chat Methods:12 Public dealings12 Sales Promotions14 7. Suggested Communication Strategy14 Overall Assessment:14 blood Objectives:14 line of reasoning Strategy14 Communication Strategy14 Profile of stain consumer15 User Insight15 Brand Promise15 notional performance15 The Campaign Idea15 Storyboard:15 MEDIA EXECUTION16 * 1. Introduction to Tea Industry in India Tea has been the most popular drink in India although deep it has been losing out to coffee, especially among youngsters. Tea has regained some of its popularity oer the persist few years, as awareness of its health benefits has construct much widespread. The total turnover of the tea industry is or so Rs. 10,000 crores. There are about 1000 brands of tea in India, of which 90% are regional players. Total tea...If you want to pass water and quarter a full essay, order it on! our website: OrderCustomPaper.com

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